We're Bryn & Jess, co-founders of DOUBL and best friends. DOUBL began from a dream of wanting every woman to feel confident and in love with her body.
We're on a mission to revolutionize the bra industry with Canadian designed solutions.
Our founders
Our story
2016
Bryn & Jess had the initial idea for DOUBL while studying at Business School, though then it was named ellia & co.
2020
A revised idea and new name were dreamed up, and with that, DOUBL was officially incorporated.
2021
The first design and pattern for the DOUBL T-Shirt Bra was created.
2022
An early process was developed to go from at-home measurement scan to a customized pattern.
2023
The T-Shirt Bra and our unique process was tested on dozens of different bodies.
2024
We launched to early customers on the Kickstarter platform, reaching our goal in the first 11 hours.
Our mission
We believe every woman deserves the freedom to live fully—without discomfort, restrictions, or compromise. DOUBL is redefining what it means to wear a bra, replacing outdated size labels with a fit that’s made for you and only you.
Our solution
Our bras support you while feeling like a second skin. Using an at-home smartphone scan we use measurements like surface area, back width, and volume to make a bra to your size and shape. Leaving you to feel effortlessly comfortable, confident, and free every day.
The DOUBL difference
Made just for you
Our bras are made exactly to all of your measurements for a truly made-to-you fit.Your size, shape, and support needs are taken into account.
A bra you'll forget you're wearing
We've chosen silky soft materials that are light, anti-bacterial and sweat-wicking, keeping you cool, dry, and feeling like you're not even wearing a bra.
No more size charts or guesswork
Your measurement scan is done at home with your smartphone. It features audio and visual instructions, and takes only one minute.
