Meet Bryn & Jess
Made by women, for women
We’re two best friends that met in university. The idea for DOUBL started from a university project. We realized that the retail industry, and specifically bras, were still using outdated sizing and manufacturing methods, and had been relatively unchanged for a century and we became obsessed with making change.
For a garment that women wear every day, it surprised us that there had only been micro improvements like softer material or half cup sizes. It also surprised us to learn that there are hardly any bra companies with an all women team behind them. Even Victoria’s Secret was made to make bra shopping easier for men buying lingerie for their wives!
Despite all of this, we didn’t feel ready to pursue entrepreneurship and the technology didn’t fully exist yet, so we went into corporate careers, Jess as a buyer and merchant across a number of retail brands including Oak + Fort, MEC, and Herschel, and Bryn as a brand manager at CPG giant Unilever.
The idea started up again when Jess went to New York Fashion Week and brought Bryn as a plus one. We’d stayed best friends since graduating and were both feeling unfulfilled in our corporate jobs. We wanted to make an impact in people’s lives and truly create something from nothing. We began rehashing our original business plan and officially incorporated in 2020.
DOUBL began from a dream of wanting every woman to feel confident and in love with her body. For too long, women have had to contort themselves to fit into pre-determined sizes and letters, making them feel as though there is something wrong with their bodies.
We are on a mission to create a sizefree future of fashion with Canadian made solutions.
Yours in support,
Bryn & Jess