At DOUBL, we believe in creating a world where bras fit perfectly and feel amazing. This vision was brought to life by our incredible founders, Bryn Davis Williams and Jessica Bosman, who have been best friends for over a decade. Together, they set out to revolutionize the bra industry with their unique backgrounds and a shared passion for change.
A Dream Born from Friendship
Bryn and Jess's journey began in business school, where they bonded over a shared project and a common goal: to make a significant impact in an industry that could use disruption. It didn’t take long for them to notice that the bra industry was overdue for innovation. Despite being a daily essential for millions of women, bras hadn't seen significant advancements in nearly a century. This realization sparked their obsession with creating a bra that truly fits and feels good.
The Spark of Inspiration
Their passion reignited at New York Fashion Week, where Jess invited Bryn as her plus one. Both feeling unfulfilled in their corporate jobs, they decided it was time to bring their vision to life. By combining Jess's expertise in fashion buying and Bryn's background in brand management, they officially launched DOUBL in 2020, determined to make a difference.
Overcoming Challenges
Starting a business is never easy, but Bryn and Jess faced every challenge head-on. They learned the intricacies of bra-making, sourced the best materials, and found experts who shared their vision. One memorable moment was during their first photoshoot, when a last-minute shipping delay almost derailed their plans. With determination and a bit of luck, they managed to get the bras just in time, a testament to their resilience and resourcefulness.
Making a Difference
What sets DOUBL apart is its commitment to wearer-centered design. Unlike traditional bras, our bras are made to fit your unique shape, eliminating the need for uncomfortable in-person fittings. We use the latest technology to ensure every bra is custom-made for you. This approach has already transformed the lives of many women, providing them with the comfort and support they've been missing.
Stories of Transformation
One woman shared how she had permanent grooves in her shoulders from ill-fitting bras. Another told us she used to buy a bottle of wine to cope with the stress of bra shopping. Hearing these stories and knowing we’re making a positive impact is what drives us. We're proud to create bras that not only fit perfectly but also help women feel confident and comfortable in their bodies.
The Power of Friendship
Bryn and Jess's friendship is the foundation of DOUBL. They support each other through every challenge and celebrate every success. Their bond ensures that the company's mission remains true to its core: to create a world where women feel confident and comfortable every day.
Looking Forward
Bryn and Jess are not stopping at bras. They’re continually inspired by the women they meet and are already planning to expand their product line. Next up is a mastectomy bra, designed with the same attention to detail and commitment to comfort.
At DOUBL, we’re more than just a bra company. We’re a community dedicated to celebrating the unique qualities of every woman. We invite you to follow along on our journey and experience the difference of a bra that truly fits!