At DOUBL, we're all about comfort, confidence, and fit—and what better way to showcase that than through our latest photoshoot? This was no ordinary shoot; it was an opportunity to bring our new target market to life and make sure our website truly reflects the women we’re here for. Here's a personal look at how we captured the essence of DOUBL, focusing on diversity, support, and the everyday experiences that matter most to our customers.
Our Models: A Beautiful Reflection of Diversity and Support
When selecting our models, we were intentional about highlighting the two levels of support our bras offer — more support and less support. We wanted to show how our custom-fit bras meet the unique needs of women in all stages of life. It wasn't just in age, we also wanted to celebrate diversity in every way. Our models, Dianne, Jennifer, and Erica, truly brought this vision to life.
The Shoot: Capturing the Real Moments
This photoshoot was all about showcasing how our bras fit into the real lives of women. With the help of our talented photographers, we captured a variety of settings that speak to our customers' daily experiences. From holiday gifting to hosting a dinner party, our lifestyle shots showed the versatility of our bras, while also reflecting the comfort and support we promise.
We focused on key moments that matter most to our community:
- Holiday gifting: Our bras make the perfect gift, and we wanted to show just how thoughtful and unique a custom-fit bra can be for someone you care about.
- Mother’s Day and Valentine’s Day: These special moments were brought to life with shots that celebrated both love and self-care.
- Everyday life: We captured the DOUBL bra at work, lounging at home, and even in fall and spring outfits—demonstrating how it fits seamlessly into all aspects of life, because your bra is there for all moments of your day.
None of this would have been possible without the incredible work of our stylist, Jaclyn Patterson. She brought these moments to life with thoughtfully curated outfits that felt authentic, modern, and wearable. From cozy loungewear to chic dinner party looks, each ensemble reflected the essence of DOUBL: effortless comfort with elevated style. Her keen attention to detail made every scene feel natural and relatable, helping us tell a story that goes far beyond the bra itself.
The Photographers: Bringing It All Together
We were lucky to work with two incredible photographers who helped us bring our vision to life:
- Katie Crane Photography: With a keen eye for detail and atmosphere, Katie captured the essence of our brand in lifestyle settings. Whether it was a cozy moment at home or a fun dinner party scene, they made sure every shot felt authentic and relatable.
- Sisterhood Photography: Michelle's expertise in product shots ensured that every angle of our bras was captured with precision. From the fit to the fabric, these images will help our customers experience DOUBL bras in the best way possible when shopping online.
The Videographer: A Peek into the DOUBL Experience
Big thanks to our videographer, Alex Del Mundo, who captured moments in motion. His video work will give our customers a closer look at the comfort, support, and versatility of DOUBL bras, showing just how easy it is to move through daily life with the right fit.
What's Next?
The images and videos from this shoot are now featured on our website and more and more will be featured on our social media! We're excited to share the finished product and to continue building a brand that reflects the women we’re here for—those looking for a perfect fit, support, and a little bit of everyday luxury.
Stay tuned for updates, and check out the work of our amazing photographers, videographer, and stylist by visiting their sites:
We can’t wait for you to see what we’ve created and to continue our journey with you!