It’s no secret that bras can be tricky to shop for and sometimes even trickier to wear comfortably. Over the years, a lot of myths have popped up about bras, shaping our expectations and sometimes leading us astray from what actually works best for our bodies. It’s time to set the record straight and bust five of the biggest bra myths, so you can make better choices for your comfort, health, and style.

Myth #1: Your Bra Size Stays the Same

One of the biggest misconceptions is that once you find your bra size, it’s set for life. The truth is, women’s bodies go through many changes throughout life, especially during significant phases like pregnancy, weight fluctuation, and menopause. As we age, changes in muscle tone, skin elasticity, and even hormones can impact your size and shape. Instead of sticking to the size you’ve always worn, it’s a good idea to reassess your fit every year to make sure your bras support you in the best way possible.

Myth #2: Underwires Are Essential for Support

The idea that only underwire bras provide adequate support has been ingrained in us for years. However, support actually comes down to fit and design. A well-fitted bra will give you the support you need, regardless of whether it has an underwire. Underwires can create unnecessary discomfort for some, especially during midlife when breast shape and sensitivity can change. Custom-fit bras without underwires—like DOUBL bras—use tailored support to keep everything in place comfortably.

Myth #3: Bras Should Feel Tight When They’re New

A common misconception is that bras need a “break-in” period, during which they might feel uncomfortably tight. While it’s true that the band should feel snug to provide support, it shouldn’t be uncomfortably tight or restrictive. Bras that are too tight can lead to issues like restricted blood flow and even skin irritation. When your bra fits right, it should feel secure and comfortable from day one, with just enough stretch to keep you supported without pinching.

Myth #4: Foam Padding Is Necessary for a Smooth Shape

Foam padding has been marketed as the only way to create a smooth silhouette, but it’s not the only—or even the best—option for many women. Foam adds bulk and can trap heat, making it uncomfortable in warmer weather or during hormonal changes. At DOUBL, we skip the foam padding in favor of materials that contour to your natural shape, offering a smooth, custom fit that celebrates your curves without adding unnecessary layers.

Myth #5: Bras Are Only for Support, Not Comfort

Somewhere along the way, we’ve come to believe that bras are supposed to be tolerated, not enjoyed. But a bra that fits well can provide comfort and even improve posture. A custom-fit bra is designed to work with your body’s unique shape, hugging curves instead of digging into them. At DOUBL, we believe bras should be worn because they make you feel supported, comfortable, and confident—so we’ve designed ours to do just that.

Breaking Free from Bra Myths

Bra myths can hold us back from finding what actually works best for our bodies, especially in midlife when comfort, support, and fit are more important than ever. It’s time to leave these myths behind and embrace bras that make you feel good, inside and out.

With DOUBL’s custom bras online, designed for your unique shape, you’ll experience a new level of comfort and support. Explore the world of made-to-measure bras online and redefine what a bra should be: no myths, just you at your best.