In a world where fast fashion dominates, and wardrobes overflow with items that are rarely worn, there's something refreshingly empowering about investing in quality over quantity—especially when it comes to bras. Your bra is one of the most intimate pieces of clothing you own, yet many of us settle for ones that don't quite fit, aren't comfortable, or simply don't last. But what if you could have a bra that not only fits like a glove but also stands the test of time? Investing in a high-quality, custom-fit bra is more than just a purchase—it's a commitment to comfort, confidence, and a more sustainable wardrobe. In this post, we’ll explore why prioritizing quality and custom fit matters and how it can transform not just your lingerie drawer, but your entire approach to fashion.
The Value of Custom Fit
Any woman, at any size, can benefit from a custom bra. Custom provides the comfort of your favourite bralette or sports bra with the support of your underwire bra. Because our bras are made exactly to your measurements, they can provide optimal support without uncomfortable foam or underwires. You no longer have to choose between comfort and support!
Another amazing benefit of custom bras is that they have no sizing limits, since there are no sizes. No size charts, no fit quizzes, and no in-person measurements. Typical bra companies’ sizes range from 30A to 40DDD, but what if you are outside this range? DOUBL’s custom bras know no sizing limits, our bras are size YOU.
Did you know that around 25% of women have breast asymmetry, that is one breast is smaller than the other. At the end of puberty, many women have one breast that has not quite caught up to the growth of the other. Additionally, many women later in life come to terms with new asymmetries from surgeries such as lumpectomies. DOUBL custom bras’ cups are fitted independently of each other, meaning we are able to accommodate for breast asymmetries in a way traditional bras can’t. No more gaping or spilling out of one of your bra cups!
Quality Materials and Construction
Investing in high-quality bras means choosing products made from durable materials that withstand the test of time. Cheaper bras often use synthetic fabrics that wear out quickly, losing their shape and support after just a few washes.
Not only do these materials offer enhanced comfort, but they also ensure that your bras last longer, providing value for money. With proper care, a well-made bra can last several years, making it a wise investment that saves you from frequently replacing cheaper, less durable options.
High-quality bras are designed with robust bands, well-constructed cups, and durable straps that work together to lift and support the breasts, alleviating strain on your shoulders and back. This kind of support is especially crucial as you age, helping to maintain a healthy posture and reduce discomfort.
Quality over Quantity
At DOUBL, we believe in promoting ethical and sustainable consumption. “Underconsumption” is currently trending on social media and more and more people are recognizing the recent overconsumption prompted by social media platforms like TikTok. It feels like there is a new trend every single day and people are rushing to inexpensive websites to fuel this consumption. These items ultimately end up in a landfill after months or weeks of wear.
We couldn’t be more thrilled about “underconsumption” (more like normal consumption) trending. If you have pieces that you love and care for properly there is no need to have a closet full of different versions of that item. You don’t need 10 bras if you have an everyday bra that you absolutely love wearing.
Long-term Savings
Not only is investing in quality pieces of clothing good for the environment, it’s good for your wallet. Consider the cycle of replacing cheaper bras that wear out quickly, lose their shape, or simply don't provide the support you need. These frequent purchases can add up over time, often exceeding the cost of a single, durable, custom-fit bra. Investing in a piece you know will last and paying a little extra versus taking a gamble on a less expensive lower quality item will save you more in the long run.
Investing in a high-quality, custom-fit bra is more than just a purchase—it's a decision to prioritise your comfort, confidence, and well-being. By choosing quality over quantity, you not only enhance your daily life but also contribute to a more sustainable and thoughtful approach to fashion. Instead of filling your wardrobe with disposable items, focus on fewer, better pieces that truly make a difference. In the end, it's about valuing yourself enough to invest in something that feels as good as it looks.