Bras are an essential part of most women’s wardrobes, but many people might not know why bras were invented or the history behind them. The story of the bra spans centuries and is rooted in both necessity and fashion. In this blog post, we’ll explore why bras were invented, the evolving purpose of bras, and the origins of this essential garment.
The Early Beginnings of Bras: Necessity Meets Function
The need for breast support has existed since ancient times. In early civilizations, women sought practical solutions to support their chests during physical activities. In Ancient Greece, for instance, women wore a cloth band known as the strophium, which wrapped around the chest for support. Similarly, in Ancient Rome, women wore the mamillare, a type of breast band used to flatten or bind the chest. These early examples illustrate how bras were initially invented out of necessity, providing support and modesty.
The Invention of the Modern Bra: A Move Away from the Corset
The true turning point in bra history came with the move away from corsets, which dominated women’s fashion for centuries. The corset, while offering support and shaping the waist, restricted movement and often caused discomfort. As societal attitudes shifted, women sought more comfortable and practical options for undergarments.
Herminie Cadolle, a French corset maker, is credited with designing a revolutionary two-piece undergarment that separated the breasts from the waist, offering more freedom of movement. This design is often considered the precursor to the modern bra. By 1914, American socialite Mary Phelps Jacob patented the first modern bra made of silk and ribbon. Her design was a far cry from the stiff, constricting corsets of the past, offering women a more comfortable and flexible alternative. Jacob's invention marked a major step toward the modern bra we know today.
Why Were Bras Invented? A Symbol of Freedom and Change
The purpose of bras has evolved dramatically over time. Initially, bras were invented out of practicality—to provide breast support and allow for easier movement. However, the invention of the bra also signified a shift in women’s roles and the changing ideals of beauty and fashion. As women gained more independence in the early 20th century, bras became a symbol of liberation from restrictive clothing like corsets.
World War I played a pivotal role in the invention of bras becoming mainstream. During this period, women entered the workforce in large numbers and required more practical clothing. The war also caused a shortage of metal, leading the U.S. War Industries Board to ask women to stop wearing corsets to conserve steel. As corsets fell out of fashion, bras quickly rose in popularity.
The Evolution of Bras: Function Meets Fashion
The invention of the bra was just the beginning. Throughout the 20th century, bras continued to evolve, with designs catering to both function and fashion. The 1930s saw the introduction of the cup size system, making it easier for women to find bras that fit their bodies comfortably. By the 1940s and 50s, padded bras and push-up bras became popular, offering women the ability to enhance their curves.
As feminist movements gained traction in the 1960s and 70s, bras once again became symbols of change. While some women saw bras as a form of oppression and called for their rejection, others embraced them as tools of empowerment. This duality continues today, as bras serve both practical purposes and as expressions of personal style.
The Purpose of Bras Today: Comfort, Confidence, and Choice
Today, the purpose of bras extends beyond mere functionality. They provide comfort, boost confidence, and allow women to express their individual style. From sports bras designed for high-impact activities to bralettes that prioritize comfort and aesthetics, there is a bra for every occasion and body type.
The invention of the bra has led to countless innovations in the world of lingerie, with modern bras featuring materials like moisture-wicking fabrics, seamless designs, and wireless options. There are some revolutionary advancements in bras that have occurred in recent years. DOUBL launched the first ever smartphone-fitted bespoke bra. Previously, custom bras were only special order requiring multiple in-store visits and uncomfortable fitting experiences, not to mention the massive price tag. DOUBL's custom-fit t-shirt uses advancements in 3D smartphone scanning technology to create a 100% custom made bra following a one-minute fully clothed scan completed by the customer in their own home! Learn more.
So, why were bras invented? Originally born out of necessity, bras have since evolved into a wardrobe essential that offers both support and style. From their ancient origins to their current status as fashion staples, bras continue to play a crucial role in women’s lives. As the evolution of bras continues, it’s clear that they will remain a powerful symbol of both practicality and personal expression for generations to come.