In a world increasingly driven by personalization, bespoke clothing is experiencing a renaissance. Once reserved for the elite, the practice of tailoring garments to fit the unique dimensions of each individual has expanded beyond custom suits and into everyday wear. Brands like DOUBL, MADE, and Indochino are spearheading this revolution, offering personalized clothing experiences that combine modern technology with age-old craftsmanship. Let's explore how bespoke fashion has evolved and the innovative companies making it accessible to everyone.
A Brief History of Bespoke Fashion
Historically, bespoke fashion was synonymous with luxury. Wealthy individuals would commission tailors to create garments specifically designed to fit their body shape and reflect their personal style. From the tailored suits of Savile Row in London to custom gowns, bespoke clothing was considered the epitome of craftsmanship and exclusivity.
However, with the rise of mass production in the 20th century, clothing became standardized to fit the 'average' body. This shift made fashion more affordable but sacrificed the custom fit and unique designs that bespoke clothing provided.
The Bespoke Renaissance
In recent years, advances in technology have breathed new life into bespoke fashion, making it more accessible and practical for everyday consumers. Now, with just a few clicks, anyone can enjoy the luxury of clothing made just for them.
DOUBL – Redefining Bras
At DOUBL, we’ve partnered with a 3D smartphone scanning app to make the bra-fitting process easier than ever. Using a quick, 1-minute scan in two simple positions while fully clothed, we capture over 250 of your unique body measurements—no measuring tape or fitting room required. This data allows us to create a virtual avatar, a mannequin of your exact body, which we use to tailor your bra. Our team then selects one of many pre-determined patterns, based on over a hundred real body types, to ensure a perfect fit, virtually customized just for you.
Learn more about DOUBL bras here.
Indochino – Bespoke Suits Made Simple
Indochino is perhaps one of the most well-known names in the modern bespoke clothing movement. Specializing in custom suits for men, Indochino has made tailored suiting more affordable and accessible to the masses. Through their online platform or in-store consultations, customers can select fabrics, cuts, and details like lapels and buttons to design a suit that reflects their personal style.
By offering a wide range of customization options and a streamlined fitting process, Indochino has democratized what was once a luxury experience, enabling more people to embrace bespoke fashion without breaking the bank.
MADE – Custom Performance Outerwear Tailored for You
MADE takes performance outerwear to the next level with fully customizable gear designed to fit your unique shape and meet your specific needs. Whether you're hiking, skiing, or exploring the great outdoors, MADE uses advanced materials and cutting-edge technology to create outerwear that provides optimal comfort, durability, and protection. With MADE, you're not just getting another jacket—you're getting performance apparel that’s crafted precisely for your adventure.
The Role of Technology in Bespoke Fashion
One of the key drivers of this bespoke revolution is technology. With 3D body scanning, AI-powered algorithms, and advanced data analytics, brands like DOUBL are able to deliver a tailored fit without the lengthy and expensive processes traditionally associated with custom clothing.
These innovations not only reduce the number of fittings required but also allow for a more accurate fit, ensuring that each piece is truly bespoke. Whether it’s bras, suits, or everyday wear, technology is enabling brands to create garments that fit their customers like a second skin.
Why Bespoke Clothing is the Future of Fashion
The rise of bespoke fashion reflects a larger trend in consumer behavior—people want products that are made specifically for them. Whether it’s the fit, fabric, or design, customers are seeking clothing that speaks to their individuality. Brands that prioritize personalization offer a more meaningful shopping experience, fostering greater customer loyalty and satisfaction.
Additionally, bespoke clothing is a more sustainable approach to fashion. By creating garments that are designed to last and fit perfectly, bespoke brands reduce the need for mass production and minimize waste. This shift towards made-to-order clothing could be key in addressing the environmental impact of the fashion industry.
So whether you're looking for a custom-fitted bra, a perfectly tailored suit, or casual wear made to your exact measurements, the bespoke revolution is here—and it's tailor-made for you.