If you’ve ever struggled to find a bra that actually fits, you’re not alone. Traditional bra shopping is a frustrating guessing game—digging through endless size charts, dealing with inconsistent sizing across brands, and wrestling with a measuring tape that only tells part of the story.
At DOUBL, we believe your bra should be made for you, not a generic size. That’s why we’ve completely reimagined the way bras are fitted—no measuring tape, no trial and error, just a perfect, custom fit every time.
The Measuring Tape Myth
For decades, bra fitting has relied on a measuring tape and a simple two-step process:
- Measure around your ribcage (band size).
- Measure around the fullest part of your bust (cup size).
That’s it. Just two horizontal measurements, assuming that every body is the same shape. But if you’ve ever worn a bra that felt too tight in some areas and too loose in others, you know that’s far from the truth.
A measuring tape doesn’t account for:
- Shoulder width
- Bust position and shape
- Differences between your left and right breast
These factors play a huge role in how a bra actually fits and feels on your body. No wonder so many women end up in bras that never feel quite right.
How DOUBL Eliminates the Guesswork
Instead of forcing you into a pre-set size, DOUBL uses cutting-edge scanning technology to create a bra that’s tailored to you. Our process takes just one minute, fully clothed, using your smartphone. The scan captures:
- The full 3D shape of your body—not just two flat measurements
- The unique proportions of each bust (because symmetry is a myth)
- Your back, shoulders, and bust for a bra that supports you all day long
From there, we select and tailor the perfect pattern from over a hundred real body shapes to create a bra that hugs your curves—without squeezing, gaping, or needing constant adjustments.
No More Guessing, Just Comfort
With DOUBL, there’s no more second-guessing your size, no more digging straps or slipping bands, and no more disappointment when your new bra arrives and doesn’t fit. Just a bra made for you, that supports you, and that finally feels right.
And if you're skeptical? We offer a remake guarantee, so you can feel confident that your bra will fit exactly as it should.
Say goodbye to the measuring tape. Say hello to a bra that fits—first try.