Be your own muse
We wanted to create a world in which we were each our own model and muse. Where we weren't trying to squeeze ourselves into sizes that didn't fit, and we weren't wasting our lives standing in the mail office line making return after return. We realized that brands and retailers shared in our goal. They wanted us to find and keep items we loved. So we built a business to make shopping smarter.
To put you at the center of your shopping experience
We've always cared about fit
DOUBL's mission first started as a manufacturing company. We were working on making custom clothing in a scalable way. We learned that while everyone has unique proportions, we also have unique preferences, and it is more important to provide fit information then it is to assume everyone wants the same thing.
“While everyone has unique proportions, we also have unique preferences”
As founders we've personally lived this issue
Bryn is petite and curvy, Jess is tall and lean. We have completely different body shapes and completely different problems. We know that fit isn't one size fits all because even though the same clothing is marketed to us, they fit and flatter us completely differently.